Video is an amazing tool to reach out and engage with your audience. So why are more small businesses not utilising video in their marketing strategy?
Like many people, I had doubts and misconceptions about video making, which held me back. When you run your own business, learning never stops and I constantly operate outside my comfort zone.
As part of Lollipop Social’s #SummerBizBootcamp social media campaign I read Vlog Like A Boss by Amy Schmittauer to supercharge my own video-making journey.
Six months on and I’m embracing the opportunities video marketing offers. Here I share my personal journey to address common fears and misconceptions about video making.
Will it be as horrible as reading something in front of the class?
At school in former Eastern Germany I always volunteered to read things out in assembly. The thought of getting up in front of the entire school didn’t phase me.
Until one day I started struggling for breath when being asked to read aloud, and it knocked my confidence. I started avoiding these situations and associated being in front of the camera with reading aloud and those unhappy memories.
How did I tackle this? I realised that when you film a video it’s not about reading from a script. Instead, filming one bullet point at a time keeps your energy levels up and this has made a huge difference to me.
Figure out what’s holding you back and tackle one area at a time.
Will I have anything interesting to say?
Take time to really nail your brand, USP and target audience. Once you know this, ideas for video content will come naturally.
For my first videos I repurposed some of my most popular blogs. Using existing material is a comfortable starting point because you know the content and it’s a great way to add extra oomph to your message.
Will my bum look big on camera?
It’s common to worry about how you look on camera. For many people, this is the No 1 fear that’s holding them back.
To overcome my personal fear of the way I appeared on camera, I used Facebook Live in the groups I am a member of. This helped me practice using video in a safe setting and receive feedback from my peers.
As for worrying about how we look – I know I feel better with some blusher and lipstick on. What works for me is to set aside time to do my hair and make-up, and then capitalise on this by filming several videos in one go.
Will I need to spend weeks learning how to edit?
Be honest with yourself: is editing your own videos a good use of your time; or should you outsource this? I played around with YouTube editor and software like HitFilm, but it didn’t rock my boat, so I passed editing over to the experts.
Knowing that my videos are in safe hands has helped me overcome a fear that was stopping me from producing my own video content.
Will I need to invest in expensive equipment for video making?
For most people, an iPhone is all you need. This is what I use to share quick marketing and social media tips. However, I do also own a microphone, tripod and two lights for more professional filming.
Pocket Video School have a really helpful guide on how to get the most from your iPhone camera. A big eye-opener for me was learning where to look while filming – figure out exactly where the camera is on your phone and practice looking into it. And don’t forget to turn off notifications.
- Equipment and video making tips by Mark Orr: Pocket Video School
- My blog: How to get started with your first live video?
Will I ever grow in confidence?
Watch early videos by people you admire. These will be very different to the videos they publish now, and shows that everyone starts somewhere.
Don’t expect to be perfect straight away. Just record and publish and every video will get better as you grow in confidence.
Another great way to become more relaxed on camera is to participate in Madalyn Sklar’s #VideoReplyDay on Twitter.
Give it a go. All you need is your Twitter account and your phone camera. The more you appear on camera, the more it will chip away at any fear you might have.
How to start your video making learning journey
- If video could support your overall marketing strategy, don’t miss out on the opportunities it offers.
- If fear is holding you back, identify your fears and own them.
- Join supportive communities to help you overcome these fears.
- Outsource where it makes sense.
- Everyone will teach and learn video skills differently. Know yourself and look out for the resources and support that will make a difference to your learning journey.
- Just start recording videos. Yes, it is nerve-wracking at first. But hopefully you will start enjoying it soon.
Has this blog resonated with you? Sweeten up my day by sharing your tips and feedback in the comments field below.